The Alternate Sales Channel department is responsible for bringing on all channels that do not sell our product through the traditional Lottery terminal. The Alternate Sales Channel provides all South Africans with the means to purchase a National Lottery product through a convenient and trusted sources. There are 2 verticals with multiple partners that ITHUBA is currently working with as listed below:
- Informal Market
ITHUBA is proud to have partnered with some of the largest informal market providers in the country. By partnering with the partners, ITHUBA is able to take the National Lottery to the public and cater for customers in places where we never had a footprint.
The informal market is used to buying their airtime and paying their electricity and DSTV with the handheld providers, our aim is to make the National Lottery as accessible to these players.